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Traditional companies enter the crypto treasury game with BTC, XRP and SOL buys

The Cointelegraph ​

Cryptocoins News / The Cointelegraph ​ 17 Views

Traditional firms like Nature’s Miracle, Upexi, and Kitabo are adding BTC, XRP, and SOL to their treasuries, signaling growing corporate interest in crypto assets.

A growing number of traditional companies are beginning to experiment with digital assets as part of their corporate treasury strategies, signaling a shift in how businesses view crypto’s role in financial management.

This week alone, companies from sectors as diverse as agriculture, consumer manufacturing and even a nearly 80-year-old Japanese textile company announced allocations to tokens like Bitcoin (BTC), XRP (XRP), and Solana (SOL).

On Wednesday, Nature’s Miracle, an agricultural technology company, announced it would allocate up to $20 million for an XRP (XRP) corporate treasury, making it one of the latest companies to move to an altcoin treasury strategy.  

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