The crypto exchange will promote digital asset adoption through fan activations and product experiences at the first 48-team FIFA World Cup.
Kraken has been named the official crypto exchange supporter of the FIFA World Cup 2026, giving the crypto exchange a presence at one of the world's largest sporting events.
The company said Tuesday that the partnership will include fan activations and product experiences throughout the tournament.
The 2026 World Cup is expected to be the largest in FIFA history, with an expanded field of 48 teams and 104 matches across 16 host cities in the United States, Mexico and Canada. FIFA projects the competition will attract a cumulative global audience of more than 6 billion viewers during its seven-week run.
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